The Indian Social Media:Casting its Net


Additional information


4 pages


Gyan Research and Analytics Pvt. Ltd.

Table of Content

1. Internet Penetration in India
1.1 Social Media Scenario
2. Trends in Social Media Industry
3. Social Media as an Investment Avenue
4. Issues & Challenges
5. Outlook


Social media has become a crucial tool of communication and blurred the boundaries of state, country and continent. It has become the pulse of the society, with every debate and controversy generating thousands of tweets, comments and re-tweets.
However, with its potential to bring people together, social media also holds immense promise as a tool for social change. The social networking sites have also become a medium for everyone to express their opinion make their voices heard.
According to a recent report by the Internet and Mobile Association of India (IAMAI), there were 213 million internet users in India in December 2013. It also estimates that by June 2014, the country will have 243 million internet users, overtaking the US as the second-largest internet base in the world. China currently has more than 300 million internet users while the US has an estimated 207 million users.
In today’s competitive environment, companies irrespective of their size employ analytics to improve efficiencies. The years to come will see more traditional segments, such as governments and regulatory bodies, employing these tools. Analytics will help companies observe patterns of online consumer behaviour across search engines and social media platforms. Companies would need to gather accurate and relevant data from all these sources and analyse it for customer insights to improve customer acquisition and retention strategies.
The emergence of social media networks like Facebook, Twitter, YouTube are helping companies create rapid response teams to solve user issues, get feedback on products and services, build brand reputation, generate sales leads and much more.
More and more parties are reaching out to the country’s youth through social media. It is a long leap from the times when politicians relied mainly on posters, cardboard cutouts, fliers, graffiti and house-to-house canvassing to win over voters. Increasingly political parties are becoming tech savvy, as they know online platforms are the only way of reaching out to the young generation.
However, like all powerful tools, social media should also be used judiciously. In 2011 London riots, arsonists used the social media widely to plan and execute their attacks. More recently, in India, social media was used to spread communal panic among people from the northeast.

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