Indian Television Industry Poised for Innovation


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4 pages


Gyan Research and Analytics Pvt. Ltd.

Table of Content

  1. 1. Overview of the Consumer Durable Market in India
    2. Consumer Durable Categories
    3. Market Segments
    4. Television Households in India
    5. Indian Television Market
    6. Market Segmentation – Indian Television Industry
    6.1 CRT Television
    6.2 FPD Television
    7. Outlook


Today, the Indian consumer durable industry is the twelfth largest in the world, and is poised to become the fifth largest by 2025. In India, this industry raked in revenues worth USD 8.20 billion in FY2013 at a compound annual growth rate (CAGR) of 10.8 percent through FY2015-FY2019. It is estimated to touch USD 15 billion in FY2019. Rise in disposable income, access to credit facilities, increasing electrification of rural areas have largely contributed to the growth of the market. Allowing 100 percent foreign direct investment (FDI) in the electronics hardware-manufacturing sector under multi-brand retail is expected to stimulate growth further. Currently, rural and semi-urban markets contribute 35 percent to total sales. Together, the segment will grow at a CAGR of 25 percent over 2010-15. With only 2 percent penetration for refrigerators and 0.5 percent for washing machines in 2012, a huge untapped rural market is waiting to be explored.

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