Indian Fast Food Industry: On a Roll


Additional information


3 pages


Gyan Research and Analytics Pvt. Ltd.

Table of Content

1. Overview
2. Market Size
3. Market Segmentation
4.Fast Food Market in India
5. Growth Drivers
6. Outlook


The venture of multinational fast food retailers into India has brought about a sea change in the food habits of Indians. Instant food is scoring over traditional menus due to several interlinked factors. Growing acceptance of Western culture, rise in disposable income and improving standard of livings all lead to the growth of the fast food segment.
In India, the total food services sector is expected to be at USD 48 billion in 2013. It is experiencing exponential growth for the last one decade and is expected to reach USD 85 billion by 2018.
Capturing the opportunity, international players have adopted food items like pizza, burgers and sandwiches to suit Indian taste. These items can be served quickly and also preserved for a longer period of time as compared to the domestic fast food.
Over the years, McDonald’s and Domino’s Pizza have become staple weekend outing food of urban India. Domestic players such as Jumbo King, Kaati Zone have already moved to a centralised kitchen model to compete effectively with their global peers. Investing in centralised cooking and supply chain facilities is critical to success in the Quick Service Restaurant (QSR) space as it ensures quality and consistency across outlets, and helps players reap benefits of bulk procurement. Some Indian players are also serving global cuisine laced with Indian spices to create a market space for themselves.
The global brands have been successful in customising the menu and products to local tastes. Global brands currently have an aggregate market share of 63 percent of the domestic QSR market and will continue to grow on the back of urbanisation of smaller cities. Indian players who serve domestic cuisine are also expected to grow rapidly.

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